News and Updates
American Airlines Introduces Mobile AA.com Service |
| Posted by Administrator (admin) on Jan 26 2008 at 11:06 PM |
Customers now can conveniently log on to AA.com wherever their cell phone or PDA works − in the middle of a city or miles out in the country, in the United States or overseas – without the need for a desktop or laptop computer. For more information, visit www.aa.com/mobile.
Initially, customers will be able to utilize the mobile version of AA.com to check in for a flight, view their itinerary, check schedules, check the status of their flights, get information on destinations, weather or airports and contact American Airlines. Later this spring, further enhancements to the mobile AA.com Web site will enable travelers to book flights, change their reservations, view fare specials – even request upgrades and enroll in the AAdvantage ® program – all from their Web-enabled cell phone or other Web-enabled device. Many pages also will be viewable in Spanish.
Accessing AA.com on a mobile phone or device is easy by simply typing www.aa.com into an Internet-enabled browser. The system recognizes when customers are accessing AA.com via a mobile device and redirects them to the mobile version of AA.com. From the mobile home page, customers have easy access to many of the same features currently available on AA.com. The content is condensed, the design is simplified and the connection is fast, as the new mobile site is specifically designed to make it easier to navigate on a mobile device. If mobile users would like to access a full HTML version of the traditional AA.com site, they also have that option by clicking on the HTML link located at the bottom of the Web page.
“With our new mobile AA.com site, customers will have access to American Airlines and AA.com virtually anywhere and at any time they can use their mobile devices. We are focused on offering convenient and efficient services, and this enhancement is just another example that underscores our commitment,” said Bella Goren, American’s Senior Vice President – Customer Relationship Marketing and Reservations. “Every day, we’re working to make it easier and more convenient to do business with American Airlines and enhance the travel experience for our customers.”
The launch of mobile AA.com is the latest in a series of customer-friendly enhancements American has added to its Web site recently. Some of the highlights from 2007 include:
* A new online shopping and booking feature that makes it easier for customers to plan travel on AA.com with the ability to see, at a glance, the lowest fare available three days before and three days after their original departure date.
* The new DealFinder SM tool, which is downloadable to a user’s computer desktop and offers customers exclusive, personalized, special fares to locations throughout American’s worldwide network.
* A new AAdvantage award booking feature that makes it faster and more convenient to plan and book AAdvantage award travel on AA.com with color-coded calendars showing available dates for each of the various AAdvantage award levels over a four-week period. The AAdvantage award booking tool can be used on any domestic or international route flown by American, American Eagle or AmericanConnection ® carriers.
* A “Change Reservations” feature recently added to AA.com enables many customers to change their reservations online up to three hours prior to scheduled flight departure.
* New, country-specific Spanish-language portals added to www.aa.com/espanol allow site visitors to select their country of residence from among nearly 20 choices, allowing American to better serve customers in Latin America and the United States.
* The “Fly Now, Pay Later” deferred payment option allows holders of the American Airlines Credit Card SM to enjoy six months of no payments and
no interest for tickets purchased on AA.com. For terms and conditions and more details, visit www.aa.com/paylater.
“Many of the enhancements we’ve made to AA.com in the past year were based on feedback from our customers,” said Goren. “And we are very pleased by the tremendously positive reception they have had in the marketplace and the value they bring to our business.”